Avoid the four major reasons why we make bad choices

There is not a perfect way to make decisions. It is something that will variate depending on the situation you are facing. However, you can avoid what the Heath brothers call the “four major reasons” why we make bad choices. On this arcticle published on Harvard Business School, James Heskett (a Baker Foundation Professor, Emeritus, at Harvard Business School) discusses the different tactics shown over the last decades on how to make the best decisions. He dedicates a special part of it talking about Heath brothers’ book Decisive: How to Make Better Choices In Life and WorkClick here to read.


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