See how Apple, Martin Luther King and other great leaders inspire action.

See how Apple, Martin Luther King and other great leaders inspire action.

In this top viewed TEDx video, Simon Sinek presents a simple and powerful mental model for inspirational leadership. In short: concern about making people know what you believe, and leave aside explanations about what you do or how you do it. His advice: do business with people who believe in what you believe, because they never really buy ‘what you do’ but ‘why you do it.’ Watch the complete 18 minute video:

 

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