See how Apple, Martin Luther King and other great leaders inspire action.

In this top viewed TEDx video, Simon Sinek presents a simple and powerful mental model for inspirational leadership. In short: concern about making people know what you believe, and leave aside explanations about what you do or how you do it. His advice: do business with people who believe in what you believe, because they never really buy ‘what you do’ but ‘why you do it.’ Watch the complete 18 minute video:

 

Runrun.it believes there is a new way of working, where leaders focus on inspiring their teams, while the operational management is done automatically. Learn more: http://runrun.it

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