startup company

Startup company: what is it?

Minimal structure, maximal energy

A startup company works to solve a problem where the solution is not obvious and success is not guaranteed. Its promise is: tremendous growth and the excitement of making immediate impact. A recently established company, with few employees and few resources, which will bring an innovation to the market. It’s a company designed to be scalable as quickly as possible. A trait that distinguishes small business startups, besides the jovial mood and the passion for venture, is the focus on growth independent of geography.

Ariel Garten, co-founder and CEO of InteraXon, startup that develops “Muse”, a brainwave reader, affirms, in an interview for Forbes, that a startup company often is big idea which centers around tech. And she also tells: “A mentor once told that a startup is simply a series of experiments looking for evidence of repeatable outcomes”.

Am I still a startup company?

A company ceases being a startup when it plays more defense than offense. That mind shift occurs when a company grows protective of what it’s doing rather than attempting to do something truly innovative.
Signs that you are no longer a startup can be IPO (Initial Public Offering), i.e. becoming a publicly traded company to shareholders, or a body of employees with more than 50 people, or when your company is already able to acquire another company. In this case, your startup has grown!


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