Encouraging behavior by awarding prizes is a widespread and ancient practice. However, the promise of paying bonus does not always guarantee the motivation for the achievement of goals. But that may change. “Loss aversion” is a concept created to describe the human attachment to goods conquered. And this attachment to what you already have is much stronger than the desire for what you do not have yet. Harvard researchers conducted experiments paying bonus to teachers at the beginning of the year and asking them to give it back at the end, if their students did not show a significant improvement in learning. The result surpassed the best expectations.
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